This styling gel is the perfect natural alternitive for men to style their hair. The gel is produced by cooking linseeds. The small brown seeds are very nourishing to the hair and keep it strong and shiny. You can just put it unto your wet hair and leave it in and style your hair as usual or, you can put it unto your dry hair as styling treatment. The natural smell of the gel is a little nutty and herb so it is perfect for men to use it naturally without adding any frangrance.